marketALERT: A Home Care Uber Goes Off The Road

Funded with millions from the Silicon Valley glitterati, HomeHero was going to do to home care what Uber has done to the cab industry.

It turns out, however, that there’s a lot of traffic at the intersection of technology and home health, forcing HomeHero to abruptly stomp on the brakes.

To find out what went wrong and, more importantly, lessons that can be learned about technology and the fundamentals of home care that make it challenging to leverage the two, check out our latest marketALERT – A Home Care Uber Goes off the Road.

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