b'CREATIVE DEALMAKINGAt The Braff Group, we pride ourselves in challenging the status quo, always seeking innovative strategies to give our clientsan extra edge.We work as hard to develop back-up buyers as we do to uncover the lead acquirer. This enables us to retain negotiating leverage through-out the process. And, should the lead buyer stumble, we can bring ina secondary buyer quickly and seamlessly.Drawing from behavioral economics, we often deploy what we call Anchor Pricing, a strategy that anchors a negotiation to our clients goals and objectivesand draws out the best pricing from a buyer.We frequently deploy pricing collars that weaken the incentive buyers have in due diligence to manufacture an earnings shortfall and extract pricing concessions. And, unlike the typical investment bank, we dont accept Expressions of Interest (EOIs) as a preliminary indication of value.Weeliminate this step and go straight to fully vetted, fully informedWe never forget that every Letters of Intent (LOIs) that are far more credible and far more usefulclient, company, and trans-in developing negotiating strategies.action is unique, demandingfresh thinking for eachengagement. R E S O U R C E F U L'