As more patients become involved in monitoring their personal health, patient engagement has become one of the hottest segments in Digital Health. These solutions help patients to pay their bills in a more timely fashion, driving down health care costs. The rapidly-growing company Simplee, although not on the market, can be a very attractive add-on for a buyer. Dexter Braff explains why patient engagement is in high-demand and why Simplee would be an attractive acquisition to Mergermarket, the leading provider of forward-looking M&A intelligence and data to M&A professionals and corporates around the world.