Time and again, digital health entrepreneurs find themselves at a crossroads in their evolution. A period where, just when they have iterated and tweaked their product to the point that they have a proven solution, they run out of money to ramp up marketing and implementations. This often comes at a point where early investors – and often founders – are getting fatigued and widespread adoption is still unknown, making it extremely challenging to raise the next round of financing necessary to build out the operating and sales and marketing infrastructure required to scale.

To industry insiders, this is often referred to as the “Valley of Death.”